Art should be powerful

Art should offer transcendence

Art should make us see the world differently

Art should provide other worlds

Art should make us excited

Art should offer us extraordinary spectacles

Art should embrace it's inherent artifice 

Art should offer escape

Art should reflect the human condition

Art should learn from its past

Art should exist in the present

Art should be beautifully made

Art should open conversations

Art should be revelatory

Art should reinvent it's foundations

Art should be emotional

Art should ignore its limitations

Art should reinvent clichés

Art should be daring

Art should not be fearful

Art should be for everyone

Art should not be boring

Art should be enjoyable

Art should not be practical

Art should be alchemy

Art should not be a science

Art should be bought

Art should not be made to sell

Art should be clever

Art should not be academic